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The Unintentional Thought Leader: Seven Steps For Small Business Blogging
When I launched Marketing Sparks three years ago, “thought leadership” was not a goal. Discuss issues I care about? Yes. Stoke my desire to write? Absolutely. Maybe even attract new business as a...
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The Mobile Majority Wants Your Small Business
Remember when mobile phones used to be about..making a call? Neither do I. The explosive growth of smartphones, tablets, and other mobile devices over the past few years has drastically and permanently...
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Find the Perfect Bite For Customers’ Mobile Appetite
Mobile web site up and running. Check. Reading latest trends on marketing for smartphones and tablets. Double Check. Wondering what to serve up next to your mobile audience. Triple Check. Now is the...
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Struggle to Juggle: Three Marketing Kickstarters To Do Right Now
National Small Business Week celebrates its 50th anniversary this June on a high note: According to the Small Business Administration, half of Americans own or work for a small business. While this...
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Small Business Blog Tune Up: Turbo Charge with SEO
Let’s face it: small businesses blog for one reason: to get noticed and eventually lead to some sort of sale. Whether demonstrating expertise on a topic, promoting your services or brand, or...
View ArticleCreative Blogging with a Persona: An Artist, Journalist, and Reviewer Walk...
We’re all guilty of going on auto-pilot with our blog once in a while: maybe we missed our deadline and need to whip up something quick, or we have to churn out a piece on a hot topic everyone else has...
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How to Stay Committed to Your Small Business Blog
One of the biggest marketing gurus in the country, a well-known author and researcher, also happens to be one of the most erratic bloggers I’ve come across—her smart, insightful blogs are published...
View ArticleSix Ways to Make Your Brand Shine in a Small Business Blog
Ask a dozen marketers what “branding” means and you’ll get a dozen answers. Why? Because it’s a word with many meanings, depending on who’s doing the defining. This blog alone shows 30 unique...
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No More Excuses: Top 10 Reasons to Start a Business Blog in 2014
A few weeks ago I taught a blogging webinar for consultants as part of a social media education series. At the beginning, I did quick survey to gauge the knowledge base. Not surprisingly, my audience...
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Four Ways Service Businesses Can Stand Out This Holiday Season
Christmas Creep started even earlier this year (was it my imagination or did I see ads before Halloween?). For retail owners—both brick and mortar and online—the pressure is amped up to get in the...
View ArticleSix New Years Resolutions for Small Businesses (That You Can Do Right Now)
Is it too soon to be sick of 2014 predictions, resolutions, and assorted New Year’s fodder? Wait, don’t answer that until you read this post. Here are the top six things you can do right now and be...
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